Introducing Moksha:
Where Real Estate PR Meets Meaningful Visibility

What is Moksha?

Moksha is a creative public relations studio rooted in clarity, intention, and transformation. It’s where brand storytelling meets editorial placement. Where luxury listings are treated like launches. And where agents are elevated as thought leaders in their own right. Moksha is for the real estate professional who wants more than templated PR—it’s for those who want to become known.

Why I quietly began building Moksha

After a decade working at the intersection of luxury real estate, brand strategy, and public relations, I’ve seen firsthand the difference thoughtful media coverage can make for an agent’s business. Not just for the listing at hand—but for the long-term visibility, credibility, and confidence it brings to the agent behind it.

I’ve had the privilege of leading public relations strategy for some of the industry’s most iconic properties and respected teams, including Compass’ Southern California + Hawaii Divisions, Smith & Berg Property Group, and Four Seasons Private Residences Los Angeles. At Wicked+, I’ve worked alongside some of the most skilled real estate professionals in the country, helping to position their listings and voices in major global outlets like The Wall Street Journal, Forbes, Architectural Digest, Robb Report, Dwell and more.

But even with that scale of success, I saw a gap.

Too many agents—especially those just beginning to break into luxury or building their own personal brand—aren’t getting the dedicated, hands-on media support they deserve. Brokerage-level PR is powerful, but often broad. It’s not designed for the agent who wants to go deeper: who wants their listing to be the story, not just one of many.

About me

I’m a strategic publicist, brand storyteller, and energy worker—an unconventional blend that shapes how I approach everything from media strategy to space transformation. I’ve led PR for some of the most talked-about homes in the country, including The One Bel Air ($141M), securing 400+ media placements and 8.8 Billion in readership. I hold a degree in PR from CSU-Northridge, and certifications as a Reiki Master and Crystal Practitioner—tools I use to support clients on a deeper level when needed.

But more than titles or metrics, I bring intentionality to my work. Whether we’re shaping a pitch or preparing a home for press photography, everything I do is designed to move with clarity, creativity, and care.

My core values

Strategic Visibility — Not all press is good press. We prioritize meaningful media that reaches the right audience.
Client-Led Narrative — Every agent has a story. We help shape and share it, aligned with your values and vision.
Energetic Integrity — When homes are aligned, stories flow. I offer space-clearing and vibrational services as part of select PR activations.
White-Glove Strategy — This is high-touch, boutique PR with a partner who is invested in your growth—not just your listings.


What’s next?

Moksha is currently onboarding a select group of agents for 1:1 PR strategy, media outreach, and brand consulting.

If you’ve ever felt like your story is being lost in the noise—or that your listing deserves more than a syndication link—it may be time to work together.

This isn’t a departure from my work at Wicked+. In fact, it’s an extension of everything I’ve learned. I’m still proud to contribute to amazing projects through that lens. Moksha is here to support what comes next—for agents ready to stand out, build authority, and lead with intention.

Together, let’s tell your story, your way.

- Alicia

Founder, Moksha