The One | Bel Air
REPRESENTED LISTING AGENT: AARON KIRMAN, AKG | COMPASS
PRICE: SOLD VIA CONCIERGE AUCTIONS FOR $141 MILLION
21 BED, 49 BATH,
105,000 SQ.FT. INTERIORS, 3.8 ACRE LOT
PR CAMPAIGN STRATEGY
Wicked+ orchestrated a four-month media relations campaign on behalf of Aaron Kirman of Aaron Kirman Group at Compass and The One Bel Air, a compound originally on the market for $295 Million. Split into three phases, Wicked+ collaborated with Relevance International representing Concierge Auctions and Society Group PR representing co-listing agents Branden and Rayni Williams of Williams & Williams Estates Group at The Beverly Hills Estates to publicize the auction and generate worldwide exposure of this listing, the largest and most expensive private residence in the world at the time. Phase I involved creating a unified message and a ‘buzz’ about the exclusive compound coming to auction. Phase II was pivoting the auction date to back two weeks and highlighting the home via broadcast media the week of the auction. And, Phase III was securing an exclusive interview with Wall Street Journal post-auction, followed by additional international exposure on the resulting sale, including who the buyer was and the final auctioned price with media who inquired.
Over the course of four months, our teams collectively secured over 300 media placements around the world, with an outstanding readership of over 9 Billion.
Property Details
The One is an exclusive masterpiece that redefines luxury. The 105,000sf work of art floats above the city of L. A., elevated for maximum panoramic views. 10 years in the making, The One is the largest & grandest house ever built in the urban world. A home of this magnitude will never again be built in L. A., cementing it in a class of its own. 360-degree views of the Pacific Ocean, Downtown L. A., & San Gabriel Mountains await. Every imaginable amenity creates incomparable comfort & appeal: 5 pools, a massive nightclub, full-service salon & spa, 10,000sf sky deck, 400ft private outdoor running track, & private Dolby Digital theater seating 40+ barely skim the list. Each room is decorated with a neutral palette paying homage to the stunning landscape, keeping the estate cohesive despite its staggering scale. The first & last of its kind, The One allows you to experience L. A. beyond your wildest dreams.
Press Campaign
Total Media Placements: 421
Total Online Readership: 9,040,000,000
Total Advertising Equivalent: $659,995,215.00
Exclusive story in Wall Street Journal
*WICKED+
